Privacy policy
Effective date: December 27, 2024
At OutfitLondon, protecting your personal data is a priority. This Privacy and Cookie Policy explains how we collect, use, store, share, and protect your personal information, as well as how we use cookies and similar technologies.
This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all applicable data protection laws. It also meets the transparency and data-use requirements of Google Merchant Center and Google Ads.
By using our website, you agree to the practices described in this policy.
1. Data Controller
The data controller responsible for processing your personal data is:
Shop Name: OutfitLondon
Company Name: LEATHER DUDS LTD
Company Number: 16083947
Address: 116 Imperial Drive, Harrow, England, HA2 7HT, United Kingdom
Email: support@outfitlondon.co.uk
2. Data We Collect and Why
We collect only the data necessary to operate our store and improve your experience.
When placing an order
- Name, billing and shipping address, email, phone number, payment details
- Purpose: order processing, delivery, payment security
When creating an account
- Name and email address
- Purpose: account management, order history, faster checkout
When browsing our website
- IP address, browser type, device information, pages visited
- Purpose: analytics, performance improvement, fraud prevention
Marketing communications (with consent)
- Preferences and subscription choices
- Purpose: newsletters, promotions, and personalized offers
3. How We Use Your Data
Your personal data is used only to:
- Process and deliver orders
- Provide customer support
- Communicate about orders or inquiries
- Improve website performance and security
- Comply with legal, accounting, and tax obligations
- Send marketing communications only with your consent
4. Sharing Data with Third Parties
We share data only with trusted partners who are bound by confidentiality obligations:
- Google Analytics & Google Ads – traffic analysis, conversion tracking, remarketing
- Shopify Payments / Stripe – secure payment processing
- Klaviyo – email marketing and newsletters
- Shipping carriers – order delivery
- Customer support tools – email and customer service management
Your personal data is never sold or rented to third parties.
5. International Data Transfers
Some service providers (such as Google, Shopify, and Klaviyo) may process data outside the UK or EEA.
In such cases, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the relevant authorities
- Other lawful data protection mechanisms
- 6. Data Security and Retention
- We use SSL encryption, secure servers, and restricted access controls
- Data is retained only for as long as necessary to fulfill its purpose or meet legal obligations
7. Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data (where legally permitted)
- Restrict or object to processing
- Data portability
- Withdraw consent for marketing at any time
To exercise your rights, contact us at:
support@outfitlondon.co.uk
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom or your local data protection authority.
8. Cookie Policy
Types of Cookies We Use
- Essential cookies – website functionality (cart, checkout, security)
- Functional cookies – remember preferences
- Analytics cookies – traffic analysis (Google Analytics)
- Marketing cookies – remarketing and advertising performance (Google Ads)
Managing Cookies
You can manage or disable cookies through your browser settings or via our cookie consent banner.
Disabling certain cookies may affect site functionality, including checkout and personalization.
In accordance with Google Merchant Center and Google Ads policies, we provide full transparency regarding the use of analytics and marketing cookies.
9. Protection of Minors
Our services are not intended for individuals under the age of 16.
If personal data from a minor is collected unintentionally, it will be deleted immediately.
10. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time.
Any changes will be published on this page with an updated effective date.
11. Contact & Company Information
Shop Name: OutfitLondon
Company Name: LEATHER DUDS LTD
Company Number: 16083947
Address: 116 Imperial Drive, Harrow, England, HA2 7HT, United Kingdom
Phone: +44 7418602583
Email: support@outfitlondon.co.uk
Customer Service Hours:
Monday to Friday: 9:00 AM – 5:00 PM (GMT/BST)
Saturday & Sunday: Closed
We respond within 24 hours.